Elevate Courses are the solution you need to take your photography to the next level.
This digital course experience is jam packed with practical real-time information, bi-weekly assignments and mentorship - everything you need to reach your photography goals…FAST.
This is for you if you’re...
✔️An aspiring photographer who wants to build a name for themselves and get their work noticed
✔️Passionate about photography and want to see their photos in the glossy pages of magazines, hanging on gallery walls or winning awards
✔️Looking for a step-by-step method to reach even your most far-fetched goals with your photography.
Elevate courses are completely different types of online photography courses with the power to:
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Consistently shoot the photos you envision, photos that will catch the eye of top curators, clients and editors.
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Work on projects your passionate about.
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Stay inspired and make an impact with your photography.
It has helped over 100 photographers do just that.
Photographers like Trish...
TRISH
“I was working full time as a live-in nanny when I signed up.
I’ve always struggled with this idea of ‘perfect’. I thought I needed perfect light, or the perfect composition, or the perfect leading lines…
But, the lessons and weekly assignments stirred curiosity and play. I was able to capture and create without being paralyzed by perfection. After getting feedback on each assignment, I knew what to improve and started actually to do it. More, I was inspired by my classmates.
This year, I had my first shot printed and used in a store window display. And one of my bucket list clients reached out with work. I’m also on a monthly retainer with two companies which has allowed me to finally quit my nannying job.
I highly recommend doing this for yourself - I’m beyond grateful."
Do you know the difference between…?
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shooting mind-blowing images that have your inbox full of fans and new clients anxious to work with you to create more…
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And feeling lost, confused and completely in the dark on how National Geographic photographer’s actually get started
Or the worst…
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Having people constantly tell you they LOVE your work yet, you barely make enough to cover the cost of gas to get you there
If you guessed...
✘ Having a better camera gear…you’d be wrong.
✘ Having a massive instagram following…that wouldn’t be it either.
✘ Not having a day job so you had all the time in the world to shoot…that wouldn’t be it.
✘ Being born into a family that has connections in the industry who will help guide you to the top…that wouldn’t do it either.
You see the truth is having access to the most breathtaking locations,
contacts at all the best companies,
or even being born before everyone carried pocket sized cameras (their phone) everywhere
that won’t pave the way to achieving all your photography goals.
Elevate Your Photography
After interactive digital course experience and live group mentorship you'll:
- be consistently shooting the photos you envision
- have a fully functioning professional website
- know how to get your work noticed, have your work hang in galleries, get published, etc
- be building a name of yourself and your photography
Elevate Your Creative Career
After interactive digital course experience and live group mentorship you'll:
- know how to land your ideal clients
- be charging what you deserve
- work on projects your passionate about and make an impact
- know how to make a career around your photography
Theresa
I have attended other classes but what makes this one stand out are the live feedback sessions.
Getting feedback on my photographs was invaluable.
Erin pointed out things I hadn't noticed. The Facebook group has also been really encouraging and I have really enjoyed getting to know the other people in my class along the way and getting excited about their work as well
Jody
I was 100% nervous about registering. I clicked on an Instagram ad, and I never do that!! I feel like I’m still not good enough for this, and there are so many unanswered questions I have. Just hearing Erin’s story was enough.
The thing I think I loved the most was when she said that the uncertainties I was having around the business side of things was not something that they taught in Photography school....that made me feel so much better. I've become so much more confident on the business side. I feel so much better now knowing that I don’t have to be alone anymore.
Kristen
I was a bit nervous about registering. While I didn't think anything would go wrong, I had never signed up for something like this that I found online before!
Something that sticks with me is when we spoke about knowing how to market yourself and your work is a huge part of it that they leave out in college.
Seeing that we share that perspective definitely convinced me that I was in the right place
What Makes Elevate Different?
ACCOUNTABILITY
- To Keep You On Track -
Research shows...
That you are 76% more likely to achieve your goals if you share weekly progress. Scheduled accountability is a gamechanger.
(https://kindlepreneur.com/goal-setting/ )
COMMUNITY
- To Inspire and Support You -
The research goes on to show...
That 90% of people perform better with specific and challenging goals that incorporate regular feedback, and have solid support.
FEEDBACK
- On Your Photographs...
So You Can Improve FAST -
Studies have proven that...
Feedback is one of the most powerful influences on learning and achievement
(https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6987456/)
How Does Elevate Do This?
Live Mentorship
Bust the whole “my work isn’t good enough” fear? Join interactive classes where you'll receive mentorship and get answers to all your photography questions, providing you with a clear path that is catered to your passions, style and strengths.
Weekly Assignments
Challenge yourself with weekly assignments designed to push your creative boundaries and inspire growth. Cultivate discipline and refine your skills as you embark on a journey of self-discovery and artistic expression..
Photo Reviews
Receive expert advice tailored to your unique vision and style, enhancing your artistry and technical proficiency. Benefit from insightful critiques aimed at refining your skills and elevating your photography to new heights.
Most online photography courses don’t take any of this into account.
They give you stock, cookie cutter, one size fits all lessons that are exactly the same for everyone and you do them completely alone. They don’t consider your work, your specific goals and your unique strengths and style.
They simply give you generic “how tos” without giving you the things you actually need.
GIVE ME ALL THE DETAILA Lot of People Wonder...
Why we Have 1:1 Calls with Every Student Before They Enroll.
There are a number of different reasons for this.
First, and most important, is to find out if these courses are what you are looking for and will provide you with the results they want. This is SO important to me because I HAVE to make sure the courses bring everyone enrolled a TONE of value.
I have taken numerous online courses before and felt like it was a waste of time because so much of the information was not relevant to me or was too basic. That is something I want to make sure no one who takes the courses feels.
I also have 20 years of professional photography experience, in almost every area of photography (and because these courses involve personalized feedback), we need to know what your specific photography goals are so that I can provide you with the right feedback to achieve them.
If I don't know where you are going then I can't get you there?
Last, The fastest most efficient way to achieving goals is from personalized feedback from somebody who knows you and can guide you. That is why professional athletes hire coaches for their entire career.
That Makes Sense - Let’s talkWhether your goal is to…
✔️ Open up your favorite magazine to see your name in print next to the photo that you poured your heart into creating.
✔️ Have large scale prints of your work framed on a gallery wall inspiring hundreds
✔️ An aspiring photographer who wants to build a name for themselves and get their work noticed
✔️ Start working with brands that don’t haggle your price down because there are a million other photographers out there that will do it for less
You're in the right place.
What's Inside Elevate Your Photography
MODULE 1:
Composition
After this lesson you will:
- Captivate the view and draw them into your images .
- Know how to grab the viewers eye and control it as it moves through the frames.
- How to create a lot of depth within your images to captivate the viewer and pull them into the frame
- Be isolating your subject and know why this is essential
- Have 10 different techniques to improve your composition
MODULE 2:
Lighting
Photography is essentially painting with light. So in the second module you learn how to control the light within your images.
After this lesson you will:
- Have control of the light within your images.
- Be creating dynamic images just by focusing on the light.
- Know how to work in challenging lighting conditions
- How to alter the mood of you images
- Have 10 difficult lighting conditions to try out.
MODULE 3:
Authentic Emotion and Deeper Meaning
This is the most difficult lesson but this is the lesson that is going to have clients, curators and editors coming to you over and over again over going to someone else.
After this Lesson you will:
- Be capturing authentic emotion in your images so that they evoke emotion within the viewer
- Creating deeper meaning with your work so that you make people think
- Be infuse your work with something extra so that is makes an impact
- Know exactly how to make your work stand out from every other photographers
MODULE 4:
Storytelling
Whether that is telling a story for a publication like National Geographic, a brand’s story or in a gallery show.
After this Lesson you will:
- Know the 4 different types of photos you need inorder to tell a story using just the images no words
- Know how to tell a compelling story
- Be linking 3-5 photos together to create an impactful gallery show
MODULE 5:
Website
In order to get your work noticed you have to have a website site. You need somewhere for people to come to see your work that is not affected by alogruthoms. A website also legistmizes you.
After this lesson you will:
- Have a fully functioning website designed specifically to gain recognition for your work and get your work out there.
- No longer be lost in confusions as to what to put on your website
- Have a website that attracts the attention of clients, editors and curators.
- Have spent the past month taking your photography to the next level and you will know have a place to show them.
MODULE 6:
Get Your Work Noticed
As this course comes to a close it doesn't mean your work does too. This is just the beginning! Keep yourself inspired, get out there and create. Continue to learn and practice your skills, push the boundaries, and make mistakes.
After this lesson you will:
- Know exactly how to start building a name for yourself
- Be getting published
- Landing your first clients
- Getting Gallery shows
- Winning Photography contests
- Know how to get grants for your work
- Be starting to make real money off your photography
THERESA
I have attended other classes. What makes this one stand out is the live feedback sessions.
Getting feedback on my photographs was invaluable. Erin pointed out things I hadn't noticed.
The Facebook group has also been really encouraging and I have really enjoyed getting to know the other people in my class along the way and getting excited about their work as well.
WENDY
Before Elevate I really wanted to be a successful photographer who captured moments in time but didn't know where to begin and now I feel like I really can be that successful photographer.
Elevate courses are way more helpful than any class I have ever purchased online. The course assignments are relevant and meant to build confidence and make starting a photography business easier so you can be successful faster.
Here’s what you need to know about capturing photos that make an impact when no one knows your name and it feels like everything has been done before.
The time where having a big instagram following automatically equals success is over.
So, it’s no wonder everyone loves shouting…
"That will never work everyone wants to be a photographer"
"No one wants to pay for something they shoot with their phone"
"Everyone wants video …photography is officially dead"
Tell that to 97% of businesses, travel companies, and people with big empty walls that need outstanding photography.
What's Inside Elevate Your Creative Career
MODULE 1:
Identify Your Target Market
After this lesson you will:
- Know how to identify who your ideal clients are and ensure they have the necessary budgets for high-quality photography services.
- Understand and define your ideal client profile
- Assess your target market’s budget to ensure they can afford your services
- Align your business goals with your target market to create a sustainable income stream
- Know tools and techniques to analyze potential clients and their spending capacity
MODULE 2:
Essential Marketing Materials
After this lesson you will:
- Identify the essential marketing materials you need to attract and captivate your ideal client.
- Learn how to effectively communicate your unique value through different marketing materials.
- Design compelling promotional materials that ensure you stay front of mind for your clients.
- Tips for creating a cohesive brand identity that resonates with your audience
- Get insights on crafting a portfolio that resonates with your target market, compelling them to choose you over competitors.
MODULE 3:
Approaching Your Ideal Client
After this Lesson you will:
- Know proven strategies for approaching high-profile clients with confidence
- Craft effective communication techniques to make strong first impressions
- Reach out to your ideal clients using personalized approaches and have support while you’re doing so.
- Have support on your outreach efforts and feedback to refine your approach
MODULE 4:
Pricing Your Photography Services
After this Lesson you will:
- Unlock the secrets to pricing your work so that you make the most you can, from every single image you shoot.
- Know how to structure your prices in different industries and for different jobs.
- Know the ins and outs of usage rights.
- Acquire strategies that justify and ensure you're compensated fairly for every project.
MODULE 5:
Mastering Negotiation Techniques
After this lesson you will:
- Have confidence to negotiate contracts that are beneficial for both you and your client.
- Discover how to position yourself as a must-have photographer, creating demand and excitement around your services.
- Know the art of negotiation to ensure you're not just hired but are also getting paid what you deserve.
MODULE 6:
Continue to Grow and Scale
After this lesson you will:
- Know strategies for growth that go beyond the lens, including networking, partnerships, and diversifying your income streams.
- Understand the importance of building a strong brand and loyal community as foundations for sustainable business growth.
- Know how to set actionable, achievable goals for expanding your client base, increasing your revenue, and enhancing your portfolio.
PLUS! You'll Have Lifetime
Access To Answers...
( to questions you don’t even know to ask yet! )
Lifetime Access to Elevate’s Private Community
When join "Elevate Your Photography," you're not just gaining access to a course; you're joining a supportive community dedicated to helping you succeed.
In the Community You’ll Have
- Endless Support: Whether you need feedback on your latest photographs, answers to a burning questions, or simply a boost of inspiration, this community is here for you every step of the way.
- Personalized Feedback: Can’t figure out why an image isn’t working? Post it in the group and we’ll help you figure it out. Also get expert insights, tips, and encouragement to help you grow as a photographer.
- Connect with like-minded photographers who understand the challenges you face and are eager to share their experiences and expertise. Collaborate on projects, push each other to grow and celebrate each other's successes.
Don't miss out on the opportunity to be part of this vibrant community of photographers.
But Wait, There's More
Time Mastery for Photographers: Maximizing Productivity and Efficiency
Are you tired of losing precious hours searching for that one elusive photo in a sea of thousands? Do you find yourself struggling to recall where a particular image ended up?
After this Lesson You’ll:
- Have a seamless workflow that saves you time and energy.
- Keep track of clients, brands, publications, galleries, and prints with ease.
- Navigate through your photo library effortlessly, finding what you need when you need it.
- Ensure that every photo is meticulously organized for maximum productivity.
Say goodbye to the frustration of misplaced images and hello to effortless efficiency.
Now, I know what you’re thinking “why can’t I just find this information on YouTube”?
First off, I appreciate your skepticism.
These days, literally everyone with a phone, has a camera and claims they are a photographer.
They have all the advice in the world about how to shoot and what to do but the second you ask ‘how’d that work for you?” they disappear or rattle off their instagram following not the awards they have won, where their work has been published and who they’ve worked with and the amount of money they’ve made.
The truth is I’ve been a professional photographer for a decade and shooting photos before digital was even a thing and I had to go in the darkroom to print photos. I’ve worked with top outdoor brands like The Northface, Patagonia and Evo, been published worldwide, been featured in numerous galleries including Summerset Gallery in London, England.
I work with clients like The Northface, Patagonia and National Geographic. I'm a Sony Alpha Female, and I have an X-Games Gold Medal for Action Sports Photography.
Did I mention that I grew up in the suburbs of Toronto and didn't go into the backcountry until I was 25? I showed up in Whistler with a camera, zero contacts and $500 to my name…proving you can start anywhere with whatever you have.
LET'S DO THIS
HALEE
I was a little worried about the price...mostly because it was an online course. I also felt I could try to learn on my own but then figured live classes with Erin might be beneficial so I took a chance.
The lessons really motivated me, and I progressed in ways I never would have on my own. I also loved Erin’s feedback and the extra advice she gave about clients, business, and career experience in the sports industry.
Before Elevate I really wanted to start shooting adventures but I had no idea how to do it, now just a few months later I know...
Invest in yourself. It's worth it.
HILARY
I was nervous about registering…is this price going to be worth it?
The assignments are specific and relevant and actually do move my photography forward. I'd paid for two workshops in the past; one was terrible, the other was disheartening.
I was really honored with how open and transparent Erin was through this whole process. It was a big missing piece for me.
AND during the course, I reached out to my first publications ever which was a huge hump I needed to get over!!
Frequently Asked Questions
Things you’d be smart to ask...
1. What if there’s already 1 million photographers out there shooting what I want to shoot?
2. What if what I want to do has already been done before?
3. No one actually wants to pay for photography, don’t I need to starve and shoot for free for years before I can be successful?
4. How do I enrol to save a spot?
5. Don’t I need to spend all my time growing my instagram following in order to reach my goals?
6. Couldn’t I just watch YouTube videos or buy an online course for $50?
7. Will I have time to complete the course and actually see results?
8. Okay but how much time will I have to actually spend doing the course?
9. What do I get again?
10. When is the Live Course?
NICOLE
Initially I was a little hesitant about registering.
I wasn't sure if this was the right course for me because, truthfully, I wasn't even clear on what I needed to learn. Although Erin is an action sports & fine arts photographer, she understood my affinity for documentary and street photography.
My photos have improved a great deal since the start of the course. I attribute it to:
- the challenge to shoot entirely in manual,
- the support around the learning curve inherent in shooting in manual, and
- the incredibly helpful feedback on the photos that I shot while employing the techniques covered in class.
I am really psyched that Elevate. It provided me with a really solid foundation around critically important elements and techniques. Rather than having to unlearn poor teaching and/or incorrect technique, I had the opportunity to learn from the ground up with the Elevate course.
Before Elevate I really wanted to have better control over my photos, but I truly didn't know how. Now I understand how the photographer was able to capture the image, and I am able to do the same!
The truth is just because everyone has a camera just like everyone has a paint brush…
That doesn’t make everyone Picasso.
